Optimizing Your Brand - Ideafox Marketing

BRANDING GUIDELINES

Branding guidelines is a set of standards for the design of your website, business cards, signage, email signatures and any other form of other brand identifier. This is to ensure complete uniformity in style and formatting wherever the brand is used. We will create your brand by researching your competitors, potential/current customers and your industry as a whole. This allows us to create the perfect color scheme, gives us a good feel for logo creation and helps us accurately indentify the market in general.

In our brand creation we will include a logo design, color scheme, business card design, a list of the fonts used as well as RGB and CMYK color codes for future printing. Here are just a few examples of our recently created brands.

SLOGAN CREATION

A slogan is a brief, catchy statement to help with branding. We will start by considering what your company/product has to offer that’s different from your competitors (your market position) and develop ideas that convey that difference and your values.

For example, our Flatwater Beef logo you see above has the tagline: This is Beef Country. They are based in Nebraska, as state known for it's beef. This is to create an image that customers will get better quality because of the area the company is from. Think of the Pace Picante "New York City!" ad campaign from years ago. You don't get great salsa from New York, you get it from San Antonio. In short, you won't find great beef in states like Florida or California but you will in the state of Nebraska. Below are a couple of examples of how we implemented their slogan.

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Why Branding is Important.

Brands convey a uniform quality, credibility and experience. Branding makes excellent products more recognizable and gives companies higher equity in their business. Products have life cycles and in many instances the brand itself outlives the product. A great example is the tech revolution. Apple products have constantly run their course while the Apple brand itself gives new product introductions and roll outs clout. You have excellent products and services and we will structure your brand image around your business.